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The Safesider - Latest News from Safeside


Parenting in the Digital Age

The Parenting in the Digital Age training course is coming to Birmingham on 7th July. The course, PitDA for short, is for professionals working with parents to give them the information they need about internet safety. It’s the UK’s first evidence based parenting programme designed to give parents the confidence to take their offline parenting skills online and practitioners the tools they need to reach parents.


Date: Monday, 7 July
Venue: Safeside at Eastside
Place: 101 Vauxhall Road, Birmingham B7 4HW
Time: 10am – 4pm

Find out more

If you are a teacher, eSafety professional, police officer, social worker or professional working with parents in the digital world and want to learn more about the programme, contact Catherine at


To book your place for training to be a Parenting in the Digital Age Facilitator, contact Jemma at More information can be found on our website: note that ParentZone are organising bookings for this event and not Safeside.

Join the team


We are recruiting up to six additional Presenters to join our existing team, teaching safety and citizenship to both young people and adults in an exciting and realistic setting. These roles include leading interactive sessions at our two Safeside venues in Birmingham and in schools across the West Midlands.

If you think you would be an engaging and effective Presenter and the flexible nature of the work would suit your situation, we would be pleased to hear from you. Full details and an application form can be found at The closing date is 23rd May.


In safe hands

A husband and wife have guided 1,000 tours of West Midlands Fire Service’s Safeside centre in Birmingham, delivering vital safety messages to around 5,000 children between them.
Cllr John Edwards, Chair of the West Midlands Fire and Rescue Authority (WMFRA), congratulated Sheila and Harry Dennick with a surprise presentation at the end of their milestone 1,000th tour, which today involved pupils from Dorridge Junior School.
The couple, who live in Hockley, have been volunteering since Safeside ran its first trial visits in 2008. Their combined tour tally means that they have led approximately 2,500 children each around the innovative safety centre - that’s ten per cent of all the visitors since Safeside opened.
“This is a phenomenal volunteering achievement by Harry and Sheila," said Rob Hattersley, Safeside Manager. "Both of them are an inspiration to our other guides, especially our younger ones, and are always cheerful, positive and incredibly helpful. Most importantly, their volunteering has had a huge positive impact on the lives of thousands of children. We need more Harry and Sheilas at Safeside, and would love to hear from anyone else interested in supporting our work.”
Safeside at Eastside is a scenario-based experimental learning centre, designed to encourage visitors to think and act safely. It is complemented by a smaller centre, Safeside at Handsworth. The flagship indoor ‘village’ includes a realistic, life-sized street scene, complete with pedestrian crossing, car and double-decker bus, a house, shop, pub, police station and building society. Visitors also encounter a full-sized train carriage and rail track, and water-based scenarios.
Safeside’s programmes play a key role in the prevention and education services provided by West Midlands Fire Service, all designed to make the West Midlands safer. The majority of visitors are primary school Key Stage 2 pupils, but secondary students and others with special educational needs, plus young adults and parents of younger children are also among the target groups.  
Councillor Edwards added: “People like Sheila and Harry, who give up their time to help us make the West Midlands safer, make a huge difference to people’s lives. They are an outstanding example of volunteering in action. We hope they inspire many others to follow in their footsteps. They show how rewarding it is to know that you have helped children to stay safe, become more independent and ready for life.”
Harry worked as Head of Security at the former WMFS HQ on Lancaster Circus in Birmingham, from 1982 to 2007. He said: “We love Safeside because it's great to know we are helping children to stay safe and be aware themselves of possible dangers.”
Sheila added: "Safeside is like a family. The staff and volunteers are very helpful and thoughtful, and it’s wonderful to know that we’re all working together to help keep our visitors safe in everyday life.”


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